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Chapter 9
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Advanced HTML Techniques
For a time, you were able to use advanced HTML to control virtually every aspect of an auction page. However, eBay has tightened up their policies and sellers are now restricted to manipulating only items within the item-description area. The good news is, you still have virtually unlimited control over your item description, which allows you to do some pretty fancy stuff.
I won’t go into great detail with these. The reason for this is because they can be dangerous if you aren’t sure what you’re doing. These techniques are strictly for those that are very experienced with HTML.
If you decide that you really really want to use these techniques with your own auctions, be sure to practice off of eBay first! The last thing you want to do is completely mess up one of your auction listings beyond repair.
Alright, now that we’ve gotten the dire warnings out of the way, let's get to work!
Stylesheets
There used to be a lot that you could do with style sheets. But because eBay started tightening things up, many of the things you could once do with style sheets are no longer available. However, you can still use inline style sheets which gives you plenty of power over the look and feel.
To learn more about style sheets, I recommend visiting W3Schools' CSS Tutorial.
Next: Chapter 9 Summary & Takeaways
Subchapters:
Simple Text Formatting
Controlling Page Layout
Advanced HTML Techniques
Chapter 9 Summary & Takeaways
Jump to another chapter:
Chapter 1: Driving Traffic to Your Auction Listing
Chapter 2: Listing for Higher Profits
Chapter 3: Does Any of this Stuff Work?
Chapter 4: eBay Stores
Chapter 5: Auction Management
Chapter 6: Doing Market Research
Chapter 7: Finding Products to Sell on eBay
Chapter 8: Mining eBay's Traffic
Chapter 9: HTML Tutorial
Chapter 10: Acting Like a PowerSeller
Chapter 11: Final Words