Chapter 2 Summary

Summary and Takeaways

• Create a professional listing, including proper use of images, having professional sounding item description, and proper grammar
• Sell the benefits (covered in the free bonus eBook, Marketing Tactics of the Pros)
• Create an About Me page, and at the least display a list of all your current auctions
• Build trust
• Make people feel like they're getting a good deal, and they'll pay you more even if they're not getting a good deal

Next: Chapter 3: Does Any of This Stuff Work?

Subchapters:

Closing the Sale
Creating a Professional Listing
It's All About Me
Chapter 2 Summary & Takeaways

Jump to another chapter:

Chapter 1: Driving Traffic to Your Auction Listing
Chapter 2: Listing for Higher Profits
Chapter 3: Does Any of this Stuff Work?
Chapter 4: eBay Stores
Chapter 5: Auction Management
Chapter 6: What to Sell on eBay
Chapter 7: Finding Products to Sell on eBay
Chapter 8: Mining eBay's Traffic
Chapter 9: HTML Tutorial
Chapter 10: Acting Like a PowerSeller
Chapter 11: Final Words