Chapter 2: Closing the Sale

Your entire listing has but one purpose, and that is to get anyone looking at it to place a bid!

After all, you might be able to get a million people to look at your listing, but if nobody places a bid you’ll never make a single penny on eBay, or any other online auction for that matter.

So how, exactly, do we convince the visitor to make that ultimate choice to place a bid? In essence what you are doing is attempting to convince your visitors to make a decision to purchase. Therefore, the marketing you utilize will be very similar to that used on a regular retail website.

On a retail website the main purpose is to get anybody who visits to make a purchase. The nice thing about eBay is that your visitors have already had to do some work to find your auction and therefore should be highly qualified buyers. They want what you have; otherwise they probably wouldn’t be looking at your listing. With this assumption in mind, we can better target the message we want to convey.

We already know that the visitor is looking to make a purchase, and they want to purchase what you have. If they don’t buy it from you, they’ll buy it from somebody else. That somebody else will be making money that should be yours!

The following sections in this chapter will help you convince buyers to buy from you, not your competitors.

Next: Creating a Professional Listing

Subchapters:

Closing the Sale
Creating a Professional Listing
It's All About Me
Chapter 2 Summary & Takeaways

Jump to another chapter:

Chapter 1: Driving Traffic to Your Auction Listing
Chapter 2: Listing for Higher Profits
Chapter 3: Does Any of this Stuff Work?
Chapter 4: eBay Stores
Chapter 5: Auction Management
Chapter 6: Doing Market Research
Chapter 7: Finding Products to Sell on eBay
Chapter 8: Mining eBay's Traffic
Chapter 9: HTML Tutorial
Chapter 10: Acting Like a PowerSeller
Chapter 11: Final Words